Jeff Wirth directs the Interactive PlayLab, a New York-based company focused on training, research, and prototyping of interactive story experiences. Jeff has consulted for Cirque du Soleil, Blue Man Group, and Disney Imagineering, and in 2012 created a 24-hour immersive story experience for Lincoln Center. He wrote the book, Interactive Acting, has created over 100 interactive performances, and served for 10 years as the Director of the Interactive Performance Lab at the University of Central Florida. Jeff's eclectic background also includes computer programming, ballroom dancing, and clowning for the Ringling Brothers Barnum & Bailey Circus. Learn more at www.InteractivePlayLab.com.